It’s definition in Wikipedia is thus: StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.
If it works for you, then it is a great of getting more people who MAY be interested in your content to actually discover it, which is already a great thing.
But how do you actually use it, and how do you make it work for you?
The how do you actually use it part is relatively straight forward. Here is a basic breakdown you need to make Stumble Upon potentially work for you:
- You do all the usual set up an account yadda yadda yadda part as you would with any other platform
- Download the Stumble Upon browser extension for your web browser here so you can stumble other people’s content when you so desire
- Ensure that you have a Stumble Upon sharing button on your website – not all sharing bars are equal and some do not accommodate Stumble Upon websites but ones I know of that do are the Jetpack, Get Social & Shareaholic plug ins (for self hosted only).
After that, the truth of how to make Stumble Upon work for you is by and large a mystery to users of the platform. You stumble one of your own posts using your trusty browser bar or sharing button. Some days, even weeks you can get nothing, other days and weeks hundreds, sometimes even a thousand views. But here are the things that so far in my humble experience you need to be mindful of.
- Don’t stumble everything. Be choosy with your content and only submit potentially viral content. Snappy how to guides, lists, humour, strong opinion/controversial topics are generally what’s featured on Stumble Upon. If your blog post post doesn’t fall into that category, don’t bother. It seems you only have limited bullets with the Stumble Upon platform, so use them wisely.
- Don’t just stumble your own content. Seriously, sooner or later if you do this, you will get found out and squished to silence. The general rule of thumb is to stumble around ten other pieces of content for your own piece of content. If you want to be regimented about it, you can even join a daily Stumble Upon Facebook group/thread to help you achieve that like this one and also on Blogger Club UK but there is no guarantee that any of this actually works!
- Be an active member of the community. That means not only stumbling other people’s content but also connecting with other members, including lots of people you don’t know, but also lots of people you do know too. Otherwise, you are just an island. I generally connect with a load of stumblers who have also stumbled the same post as I have.
Stumble Upon can be a cruel platform. One minute you are flying high, the next it’s tumbleweed, and it can bump up your bounce rate too but if you’re game for the challenge and have quality content which ticks the above, it could just give your blog that extra boost it needs. Currently Stumble Upon and I are on a little break as we’ve decided, well, it’s complicated.
Have you tried Stumble Upon yet? If so I’d love to hear your experience of it so far, and also any tips you have to share for newbies….
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