Blogging tips: How to increase your Domain Authority (DA)

increase your Domain Authority

Domain Authority is a funny fish. We all know we have one, we probably know what it is, but then it is shrouded in mystery. How do the powers that be come up with it? What influences it? How can I increase it? And why has it decreased? Are all questions I hear time and time again. So I decided to put together this handy little guide for all those….not in the know. So let us begin.

What the hell is Domain Authority anyway?

Quite simply Domain Authority is a metric invented by Moz which is basically a  score on a 100-point scale that predicts how well your website ranks on search engines. Each month, your DA score will be updated, and if you don’t know yours already or want to find out if it’s changed, you can do so by using Moz’s tool DA checker tool here.

What influences it?

Well lots of things really, but in a nutshell, it’s all to do with links and primarily, how many backlinks you have pointing to your site, and how authorative those websites linking to your site are.

How can I improve my Domain Authority?

Improve your SEO

DA and SEO are intrinsically linked. If you want to increase your ranking potential, then you need to entice the google bots to love your site by making it easier for them to find it but then also make it easy to stay on – so that’s all about making sure you have tip top site structure, navigability, URL structure, meta tags, header tags, word count, keywords, alt tags yadda yadda yadda. Still with me?  The better your SEO and the higher it is more likely to be ranked. Therefore sorry folks, it’s time to make sure all your posts have green lights on yoast. No idea about SEO? Read everything you need to know here.

Create high quality content (which people will want to link to)

I’ve said this before, and I’ll say it again. Content is king. In a nutshell, if you want to increase your DA, you need lots of content, and good quality, shareable content because the powers that be know what’s popular and what’s not. Also, content is a natural link builder, so the more quality content you have, the better which leads me on to….

Internal link building

Internal linking helps keep those google bots on your site for longer, giving you a better chance of higher indexing and ranking. Aim to have three internal links on each blog post to another blog post which relates to something you are talking about – however loose it may be!

Gain more quality back links

There are a few ways to generate quality back links to your site including guest posting, sharing on social media (yes, all these links count!). Commenting on other people’s blogs also helps to build links too. Each time you leave a comment where you can leave a link, that counts as a link to your blog also.

Get rid of broken links

Yes, it’s a big old pain in the butt but every broken link adds a downer to your blog DA. Ensure you have installed a plug in like Broken Link Checker and have a clear out of broken links whether they be yours or someone else’s created by a comment on your site because it all adds up. Painful, boring, but necessary.

Have patience

Let time do its thing – a higher DA often comes with a domain that has been around for longer and a couple of years can make all the difference. The older the domain, the higher the authority so you need some staying power here!

Blogging tips: How to increase your Domain Authority

Why has my Domain Authority decreased this month?

Don’t freak! It’s normal for your DA to fluctuate and mine does a little dance month on month. It depends on what is going on in the bigger picture. You’ll often find that everyone will shimmy up or down each month and so long as you’re in line with that, fret not my friends. If you’re experiencing a big drop, whilst others have dropped only a point or two, then further investigation is needed – I’d say first port of call would be to check those broken links!

Well, I hope that’s a useful quick guide for you all. If you have any more questions then please do feel free to leave them in a comment below and I’ll try my best to answer.

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52 comments

  1. Great quick guide. Good to know what goes in to making you DA score. I didn’t know about the social media links….. running off to flood my social media accounts! Xx

  2. Thanks so much for this. I didn’t realise broken links affected it so much. I have a plugin but it’s rubbish so I’ll look for a better. I was disappointed mine went down a point last month as I’ve done loads of guest posting by by looking at the incoming links none have shown up yet so I hope next month will be better! Xx

  3. I’m guessing the link checker will only work on .org not wordpress.com? I’m considering switching. Any advice for a newish newbie blogger? I don’t want to pay to upgrade if I would be better switching…. x

  4. Eugh I must check for broken links again. I have the plugin but it’s so boring. On the plus side I took a moment to check my DA and it’s gone up a bit. Great guide, a nice easy way to explain it all. #coolmumclub
    Briony recently posted…FixMeStick – ReviewMy Profile

  5. I didn’t even know that DA was updated monthly… Your posts are always really useful in a way that is super easy to understand which is great. I’m pretty clued up when it comes to tech, but that’s only because I go out of my way to read/learn/research so it’s brill to have posts like yours that I don’t have to google half the terms used haha!! #coolmumclub
    Aleena Brown recently posted…Back To Work: Full of Fear of FailingMy Profile

  6. My DA has stayed the same for months now even though I know I have links to my site on other blogs. I need to check all my broken links but I know there are going to be loads from when I switched from Blogger and I can’t be bothered to deal with them!xx #coolmumclub
    Wendy recently posted…My 3 year old wants to be Peter PanMy Profile

  7. Great advice lovely – I have even been inspired enough to do some broken link cleanup this week…wow, I’ll never get those hours back! All good stuff though eh, and wouldn’t have done it without this post!
    Thanks for the inspo #coolmumclub blogging queen!
    MMT recently posted…#coolmumclub Linky week 61My Profile

  8. I’m fairly new to the whole blogging world so I actually had NO idea what a DA was, least of all why it was so important! This is brilliantly written, so clear and easy to follow with a very welcome lack of tech jargon! Makes me wonder what else is going on that I know nothing about?? Thank you so much xx
    #coolmumclub

  9. This is really useful, thank you! I have been working so hard on increasing my DA since November when it was 1! It’s now 11 and I’m hoping for a good increase next time. There are some great tips here though that I didn’t know about so I’m off to install my broken link checker! #coolmumclub
    Nicola recently posted…Monday Motivation #16 – FamilyMy Profile

  10. Thank you for posting this. A a technically illiterate blogger, simple and straight forward guidance is so helpful. My DA is comfortably in the mid teens at the minute and I try not to worry too much as first and foremost I love to write. I know it is important however if I ever want to open the door to new opportunities in the future. I’ll be using your advice over the next week xxx

  11. Talya I love your advice posts they are to the point and straightforward which is essential for my non-techy brain – I need to get onto this and many other things actually! Time to take this seriously. Thanks. Sorry I am late commenting – floored by a virus last week. #coolmumclub
    Jo (Mother of Teenagers) recently posted…Tweens, Teens & Beyond #4My Profile

  12. thank you so much, i am still on my five months of blogging, still on the process of learning about domain authority and page rank. thank you for giving the kind of information I need.

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