I’ve had quite a few people ask me of late – what do you think about running banner ads on your blog through a network? Which network do you use. Quite frankly, I think it all sucks.
It’s not because they look ugly – although yes, for the most part they do. It’s that honestly, they bring in such a pathetically tiny amount of revenue….we’re talking totally laughable…maybe £20 a month if you’re damn lucky. Pfffft!
And no, it doesn’t matter which advertising platform you go with – I have experimented with a whole bunch and the truth is, what you get back it absolutely abysmal.
The bottom line is, unless you are getting bajillions of hits a day, it just doesn’t make sense. That’s the reduced version – if you want to take a look at all the nitty gritty here’s a great break down of how much traffic you need to make a decent amount of money here. Now I’m not being funny but you can make that in a single sponsored post which takes half an hour to write. You can also do that from selling you own ad spaces direct.
On top of that, banner ads through networks can really vary in terms of how they can look and some just look totally SHOCKING and quite frankly undermine the whole look of your blog. They just look WRONG, even if they do look slick and are usually quite irksome to your readers….and yourself, if you’re really being honest about things.
The other thing is, when you have banner ads through a network, you become annoyingly distracted by them and what they are earning you, even though they are earning you next to nothing – you waste time checking your earnings when you could be using that time to drum up great content or developing other revenue streams. They are just another set of stats to drive you up the wall. Better just sell one of your spaces to someone you’ve already worked with at a set rate. Everyone’s happy.
So the upshot? As tempting as it might seem, from someone who has been there and done that, when it comes to banner ad networks….seriously, just don’t bother. Instead, focus on drumming up income from native advertising on your blog and selling you ad spaces direct if you can…because when it comes to earnings, its sponsored posts and directly sold ad spaces, if you so plesase….which is really where it’s at.
Do you bother with banner advertising networks? Or are you considering trying out banner advertising networks on your blog? Do share your thoughts in a comment below.
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