SEO can be a scary word. As a blogger, we all know we should be doing it, but many of us still have absolutely no idea what it is, how it works, or what exactly we should be doing to improve us.
I too was lost in a world of mystery before I attended a blogger workshop organised by the SEO agency Tamar. And so for you, in this quick SEO beginner’s guide, is a round up of some of the SEO basics you need to know about.
- SEO can be broken down into three factors – content, links & technical but you need all three in unison.
- In terms of content & SEO, listicles are the most powerful – with more shares on average, a high number of links plus gains more referring domains.
- Video content is also an SEO king being shared 1200% more and being far more likely to be linked to.
- Blog posts need to be a minimum of 300 words so google can crawl it. Videos need 200-300 words description and include links in order to be optimized.
- Long form content does better in terms of SEO – however 85% of content is under 1000 words. Researched & opinion pieces get more shares and links. If you’re doing listicles, think about writing longer ones to reach a higher word count.
- Categories on your blog posts helps with SEO so make sure you use them.
- Every post should have both internal and external links to do better in SEO. Try to include links to high authority websites. No more than one link per 100 words. You should be aiming for 3 internal and 3 external links per blog post.
- It is worth putting in the time to change image titles and alt text to something that lines up to the blog post in question – you can go back through the media library and change if you have the time! Be sure to label names with hyphens in between words.
- Use header tags – h1, h2 , h3 – in your blog posts to optimize them for SEO.
- There are an endless amount of factors that effects ranking order – Google looks out for length of content, number of comments, title, relevancy to search, how many links point to your site, and whether content has been duplicated but to name a few! But links are the biggest influencing factor.
- Social media links all contribute to your link count. Pick three networks where you think you can do well and stick to that.
- The idea that using Google Plus helps improve your SEO is now defunct.
- The best way to get your DA (Domain Authority) up is by regularly posting good quality content people read!
- When building relevant links to your site, variation in sites is important! 100 links on different sites is better than 100 links from one site.
- Anchor text is important and guest posting is a great way of seeding your anchor text elsewhere!
- Social media profiles are a great way of creating links back to your site and there are a plethora of networks you can create profiles on without having to be active on them which can help you to do this – just google “profile creations SEO”.
- Internal linking is key – google allocates a specific amount of time the google bot will be crawling on your site ie crawl budget. Go through old blog posts and ensure internal linking for more popular post (check your google analytics).
- SEO plug ins really are the bomb – the industry agrees that Yoast really trumps all others.
- Broken links are really as evil as everybody says. You need to minimise broken pages otherwise it puts off the google bot when crawling!
- Make sure your url says what the blog post is – e.g. not post63546!!! You can easily change your url structure on your back end. And ensure you have a sub category in the url i.e. co.uk/parenthood/toddler/5-reasons-why-toddlers-are-crazy
Did you find this post useful? What questions about SEO do you have?
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