This one goes out to all my fellow bloggers….I have to admit – I came to the Pinterest party pretty late – it was only this year I really made a concerted effort with it, and boy am I glad I did because the payback has been 100% worth it.
Now I have to say it does take a little bit of effort and head space to get your head around Pinterest in a way that it actually pays dividends for you, but once you are there and doing it efficiently, it becomes like clockwork. Today I wanted to share with you the ways in which I did that, and how I tripled my monthly Pinterest views.
It’s not about the followers – it’s about content
Firstly, forget about how many followers you have. It doesn’t matter whether you have 2,000 or 50,000. Pinterest works like a search engine and you know what search engines love don’t you? Great content. So that’s where you need to start…creating great content as often as you can.
Now by this I don’t mean you have to write a tonne of new blog posts and create Pins for those. You probably have lots of great old content which you could create Pins for and then pin those and that will be just fine. Some of my best performing Pins which generate the most traffic are from old blog posts I have created Pins for.
Know what type of content works on Pinterest
Personally, I find that the type of content that tends to get the most traction on Pinterest are informational topics so these could be how to’s, tips based pieces, guides and the like. Be strategic about which posts you create Pins for – choose the ones that people are likely to want to search for…people are either looking for answers, ideas or plans. If it doesn’t fall into one of those categories, don’t bother creating a Pin for it. If you have some posts which are generating a lot of Google search engine traffic then that could be a good place to start.
Create seriously good looking Pins
If you want your Pin to have a chance of standing out in the never ending scroll, and have people inclined to repin it, spend some time on making your Pins look killer. At the beginning it’s about experimentation but I have about three designs which tend to do well which are the ones below, and instead of creating new templates all the time, I just rotate these for new Pins I create – it works and it saves a lot of time and hassle! It’s super easy to do this using Canva which is the holy grail of Pin design.
Have great descriptive descriptions
The Pin description is there exactly for that reason – so you can be descriptive. Having a great description full of keywords, much like any search engine, will increase the searchability of your pins. So take time to craft your descriptions – and ensure you have Rich Pins via Pinterest for Business installed. Be sure to make your descriptions informative and engaging. Here’s a recent example of one of my for a Pin I created for “10 things to do when your toddler is stressing you out”:
“Let’s face it – toddlers sure know how to push our buttons. Yup, whether it’s developmental, teething, an impending illness or just pure boundary pushing, those horrid moments are almost unavoidable BUT there are some things you can do to lessen the pain….and those toddler tantrums. Read on to discover those I found to be most effective with my little girl with a curl….#toddler #toddlerlife #parenting #parentingtips #tantrums #momlife #mumlife #kids #family #motherhood #parenthood #mom #mum”
How would anyone find your post on Instagram without all those hashtags? Well it’s the same on Pinterest. In your description, use as many relevant hashtags as you can fit in, listing them in order of relevance. Again you can see how I’ve done this in the above description.
Participate in Group Boards
Search around for and join group boards. Honestly, this is imperative, and really helps to boost your Pins. Ensure you play fair and always repin other content too because that’s what makes a Group Board work. Also pay attention to what is going on in a group board as sometimes a Group Board can die for no reason, and then it becomes pretty pointless. Here are the ones that I use on a regular basis which are relevant for parenting content but of course these will be different depending on your niches:
- Blog Sharing Board
- The Parent Section
- Pinterest Sharing Pod
- Parenting Group Board
- Parent Life
- Better Parenting Tips and Advice
- Mama You Got This
If you have a board and are looking for contributors then please holler in a comment below!
Pin a mix of your content and others content – but always pin your content first!
Pinterest does not like it when you only pin your stuff – so don’t! It likes you to pin a mix, but here’s a fun fact I learned from Mrs Mummy Harris: that the first 4 or 5 pins of your day do best, so ensure these are your own before you start pinning others!
A great way of finding other content to Pin (and to get yours Pinned to) is by participating in Pinterest repin threads. Here is a list of the ones I use:
Fix up your boards
Your boards are your front hall way; if they are messy well then, people might judge you before they’ve even entered your house lol! So fix them up, get some nice cover images for them (they don’t have to match but just at least have one!), and also put them in a sensible order and delete any boards that don’t make sense anymore.
And finally…Use Tailwind!
At around a tenner a month, it’s not a big expense and you can usually get a free trial. You will have heard people harping on about Tailwind but it really is the way to keep your Pinterest presence going without having to be at your desk 24/7 . It’s also essential for repinning your existing pins over time to keep their presence on Pinterest and the more they are pinned, the more they are likely to be seen.
If the thought of setting up weeks worth of Pins fills you with fear, then I would suggest finding someone on Fiverr to do it for you. I worked with a lovely lady who scheduled my first 250 pins for me which would have taken me an age, and since then I have been adding to it gradually and it’s been entirely managable. If you need to get things kick started she charges $25 for that service and is very quick! You can check out her gig details here.
A lot of people wonder about what sort of ratio they should be using on Tailwind because again, you are supposed to use a mix of your Pins and other people’s Pins. I have experimented with different ratios and I have found the one to work best for me is a 1:1 ratio – one of mine, and one of someone else’s.
And as for Tailwind Tribes, personally I have found Group Boards have worked better for me in terms of repin rates, so I don’t bother with those.
Phew! I think that is all for now. Since I implemented all of the above, Pinterest has been HUGE for me; it outstrips all other traffic sources almost daily. It’s worth the investment and headvspace, believe me!
I hope you’ve found this guide useful and if you did so, check out this one on how to get more page views on your blog here.