Doubling my earnings through blogging is kinda a big deal for me, and probably you too. So how did I do it? Here I share my 10 blogging tips on how to make more money from your blog:
See opportunity everywhere (aka sell sell sell!)
I have lost count of the number of times I have seen people asking on forums what they are supposed to do with all “those press releases I keep receiving”. Listen up, every press release you receive is a potential monetization opportunity. Don’t bin it, write back as standard and ask if they have any budget to support the campaign. While 9/10 the answer is no, 1/10 might be a yes and if you are receiving a seemingly never ending stream of emails…well, it’s a game of numbers and you get the picture right?
Spend time each day sifting through the various Facebook groups where paid opportunities which are posted which are: UK Blogger Opportunities , Blogger Opportunities, Bloggers Connect and searching the #bloggerswanted and #prrequest hashtags on Twitter.
Also shout loud on the rooftops from your strongest social media channels that you are looking to collaborate on paid content on a very regular basis – I’m talking a few times a day. For me, my strongest channel which has seen the most opportunities come in has been Twitter where I have a following of 11,000+. Think of specific posts you want to collaborate on and advertise those.
While it’s true that perhaps 75% of my paid work comes to me, I would say 25% of it comes from the above efforts, and that’s a very nice 25% to be pocketed thanks very much.
Don’t take a fixed approach to fees
Yes you might have a standard fee in mind which you publicize on your media kit, and yes you might have an idea of the lowest you would go underneath that but I always tell people, be flexible on this front. A start up is not going to be able to pay what a big financial company can pay, so price your work according to the client and their spending power. This might mean you can earn £50 through one job and £200 through another. But it all adds up.
Be realistic in your pricing
I know a lot of people say take your fee and double it when it comes to fee…but I’m sorry…I’m just not a believer of that and think when it comes to pricing, the Tots100 Influencer Rate card has it pretty spot on. If you’re finding it hard to seal the deal on work, although I do think we should know our worth, I do also think that sometimes we just need to bring things down a bit. Again, this is heavily linked to not taking a fixed approach to fees, and for the record…..I have never taken my fee and doubled it because quite frankly, I just don’t think I have that klout yet!
Be open minded
You might get a brief that sounds totally dull (trust me, I have many of these), but if you’re a good writer, then it’ amazing how you can turn that into an interesting read. Having an open and creative mind goes a long way in terms of increasing your earnings.
Relationships matter. I can’t tell you how much repeat business I have had come in from existing relationships. Always do the best job you can, and lay the path for repeat business. This one is a no brainer.
Always ask for more
If you can, always try to get a figure for budget out of the client first. I wouldn’t then say double in, but always ask for more because usually they will give an offer under what they can actually pay. Again, always judge each situation differently, because you will be able to push each client up by different amounts and you should trust your instincts greatly here.
Learn to say no
Sometimes, you just need to say no. There have been many times I have said no to a brief where they couldn’t meet my payment requirements, and that’s fine, because while that pay might be fine for someone else, it’s not fine for you, and there are plenty more fish in the sea and you should be spending more time making more money from them!
Focus on sponsored content, and forget banner ads
And lastly, you will have noticed that banner ads are not mentioned once here. That’s because when it comes to making £2,000 a month, or £1,000 a month, or anything over £20 a month quite frankly – in my book they are a waste of time. So focus your efforts on sponsored content because that’s where the real money’s at.
Being able to throw a vlog into a package is a great way of increasing your earnings, and also helping to seal the deal by adding value to the client and content. If you haven’t considered doing this yet, the time is now! Get vlogging with my tips on starting a You Tube channel, and if you’re already vlogging, start working this into appropriate pitches.
So there you go, that’s it in a nutshell. Any questions? Fire away!
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