You may have seen on Twitter this and that blogger giving each other a +K on parenting, birth, blogging, crafting, cakes (the list goes on), and wondered with vague befuddlement what exactly that could mean, feeling perhaps something a bit like this…
So what exactly is Klout?
According to the good folks at Klout…
Klout helps you create and share content that your audience will love and increase your social impact. Klout intelligently recommends content that will strike a chord with your unique set of friends, fans, and followers. In addition to suggesting relevant articles your network hasn’t seen, it offers content creation and scheduling tools that help you start the right conversation at the right time. You can then use your Klout Score to track the impact of this content: your score goes up whenever you share content that resonates with your audience.
Klout then enables people to measure their impact with the Klout Score, a measure of a person’s online influence.
But it is this last part that those in the know are obsessed with.
So what is the Klout score about?
The Klout Score measures a person’s overall online influence on a scale of 1 to 100, with 100 being the most influential. Klout analyzes multiple social networks you belong to, and how much “Klout” other people have give you, to come up with the score.
The average Klout Score is 40, so users with a score of above 63 are in the top 5% of all users. Pat on the back if that’s you, if not, don’t despair…more on how you can change that in a while.
And why should you care?
The Klout score feeds in to some of the major parent blogging rankings – for example the Tots 100 ranking and the Parent Blogger Leaderboard (amongst other things). So essentially, if you are looking to be an “online influencer” in any way shape or form, some would argue that factoring in your Klout score and its effect on your blogger rankings and therefore your visibility to brands, PRs and so forth is an essential part of that.
How to improve your Klout score
I’m not going to re-invent the wheel here – You Baby Me Mummy, my blogging hero, has a fab post entitled How To Make Your Klout Score soar which you can read here.
The only one thing I would add to her already wise words is that if you want to fast track your Klout score there are threads on blogger Facebook groups like Blogger Club UK which you can join in on.
Is Klout a mystery to you? Have you dabbled in Klout? Are you thinking of upping your Klout game? Do leave a comment and share where you are on the Klout spectrum, and also if you are a seasoned Klouter, please do chime in with any tips you have for newbies!
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