Mums in business: 5 top tips for mumpreneurs

mumpreneur

Juggling motherhood and running a business can be tough, to say the least. You’ll want to spend as much time with your kids as possible, but to provide for them, your business cannot be neglected. If you’re a mumpreneur and you need a little advice on ways to best utilise your time and stay on top, here come some fab tips that might just make your day! 

Time management

When your a mumpreneur, every little second of time is precious, so it’s essential that your time management is excellent. Plan your daily tasks for the week in advance so that you know exactly what each particular hour will be spent doing. Doing so, will allow you to swiftly move from one task to the next and stop yourself from becoming overwhelmed. 

There are many tools out there that can help entrepreneurs to manage their time, so why not utilise these to increase your productivity? Stay Focusd is a great app to help improve your time management because it works to limit the amount of time that you spend on time-wasting websites. Another excellent tool is Monday.com, which allows you and your team to manage your work, plan, meet details, and collaborate. 

Marketing 

 The best thing for mumpreneurs to do is to use social media to drive their online presence and communicate their branding. As a mum, you have the opportunity to create some really strong branding via presenting the values and story of you, your family, and business to your audience. Posting on social media regularly and chatting to your followers is an excellent way to get your personality and your brand across. Doing so will drive your marketing because you will present yourself as someone who is personable and who people can relate too. 

Email signature management, can also be a useful practice to adopt because it allows the control of multiple marketing campaigns. With excellent marketing campaigns you could reach a far wider audience than you ever felt possible. It’s a fantastic idea to have a mum blog as part of your business whereby you write excellent content that is SEO optimised. This will ensure that you rank higher on google and allow more people to find your business online. You can outsource your blog content and hire SEO optimisation services if you are too stretched for time to do this yourself. 

 Ask for help 

 It’s normal that you’re going to need a little help now and then. Being a mum and being in charge of a company does not mean that you have to do everything yourself, and it’s perfectly normal to call on people to help you get everything done. Surround yourself with a supportive network of family and friends who you can call upon to help you look after the kids or chip in with tasks around the house.

Often, the people who care about us are happy to help and you can always return the favour when your time frees up. The same goes for the business side of things, always call on the support of your employees when you need to Y(ou can also offer volunteer opportunities to those in need of work experience when you need a pair of extra hands)! 

Set mumpreneur boundaries  

 Sometimes, when you’re struggling to manage lots of different tasks, it can be easy to end up overworking yourself late into the night. Set yourself limits on working hours and stick to them. At the end of the day, your health is important above everything else as is spending time with your kids. You won’t want to miss out on those precious moments and memories with them due to working too hard. Ensure that you make the most of your time with them by planning fun activities and days out for your free time. 

 Stay positive 

 Often, when we are completing challenging work, we have a tendency to become stressed, and this is where negative thought patterns emerge. Try as much as you can to keep your thoughts positive and do not be self-critical. Any time that a negative thought arises whereby you question the quality of your work, productivity, or success, try to replace the thought with a positive one about your strengths. You’ll have many strengths as a parent and an entrepreneur so it’s worth reminding yourself of these to keep up morale! Practising yoga can help one to achieve a sense of calm and clarity in terms of thought, so it is an excellent free time hobby for any busy entrepreneur. 

Being a mumpreneur is a blessing in many ways, but it can mean you’re on a never ending hamster wheel. I hope the above tips help you maintain the mumpreneur juggle that being a mum in business comes with.

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*This is a collaborative post

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